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Monthly Archives: July 2013

Make your Mom-and-Pop business globally accessible in this mobile era


SmallBusinessToday’s buyers are finding new ways to shop and make purchases. With help of the Internet and various mobile devices, today’s consumers can shop wherever they want.They are surfing with small screens, using mobile apps, and taking charge of the e-commerce experience more than ever before. Thus, in this blog post I am going to provide you with few simple tips on how to make your business more accessible in this mobile era.

List your business online: In order to make your business searchable in this Google era, you need to list your business where mobile shoppers hang out. Even if you have a small website for your business, make sure you’re on the local directory of Google Places, Bing Business, and Yahoo Local Business. You should also make sure that your business is listed on the review site such as Yelp. List your products on venues like eBay Local Shopping. People love to look up reviews on their mobile devices, so make sure you’re there.

Make your site mobile accessible: In order to attract today’s mobile generation, you need to make sure that your website or online store is compatible with the mobile devices. If you are not one of those big companies, who can afford to have their own IT staff to make/update their mobile site, then you can get your own mobile site by signing up with a third party hosting services, such as Mobify. While selecting this third party service providers, make sure to check for its performance and ease of use. It should be easy for your shoppers to tap the the “Buy Now” button, and buy your product quickly.

Make your business social: If you are one of those Mom-and-Pop store, who can’t afford to have multiple employees working on your social media strategy, then its ok. You can still create a Facebook fan page for your business, and have a Twitter and a LinkedIn page for your business. Being a small business, you might not have dedicated time to publicize these social media profiles everywhere. Thus, you should take the advantage of your existing clientele by providing them incentives to like your Facebook page or follow your profile on Twitter. This approach will definitely make your business more searchable in the social media search on these new mobile devices.

Do you have any other ideas through which you can make your local business more searchable in this mobile era? I would love to hear your ideas (if any).

Thanks – Bhavin Gandhi

 
 

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Leadership lessons from George Zimmerman and Trayvon Martin’s trial


George Zimmerman and Trayvon Martin

I am sure, if you live in the US or if you are connected to social media, you must have heard the buzz about George Zimmerman and Trayvon Martin’s trial. There may be various reasons why you might have heard-of (or followed) this trial. This case has opened up various discussions like stand your ground law, racism against African Americans, and the gun ownership in the United States of America. Though no one will exactly know about what happened that night, other than Trayvon Martin and George Zimmerman, we can get some leadership lessons from this trial. Thus, in this blog post, I am going to share my observations on this trial from the leadership perspective, and what we can learn from it.

Truth will eventually come out: As you might have seen in the George Zimmerman trial, the truth about profiling Trayvon Martin as a black person came out eventually. No matter how hard the media and Trayvon Martin’s prosecutors tried to portray the story that George profiled him as a black person, the transcript of George’s conversation with the 911 operator says the complete story. From that transcript, it is obvious that George’s action of profiling Trayvon as a black man was the response of the question asked by the 911 operator, and not any kind of a racist act. This example clearly displays that …. No matter how hard you try to hide/modify the truth, it will come out eventually. Thus, try to be truthful to yourself and the world. If you are always truthful, you won’t need to live under the fear of getting exposed. I understand; some truths are really hard to handle. But don’t make them your weaknesses by hiding them, try to be upfront about them, and learn from them. By speaking the truth, accepting your failures, and implementing appropriate strategies to address the crisis, you can come out as a true winner like Johnson & Johnson after Tylenol crisis. There is no benefit in hiding the truth.

You can’t make everyone happy: Even though George Zimmerman’s verdict is out, and he was found not guilty, people are still protesting on the street for justice. After seeing all the facts, some people are still using this tragedy for their personal/political benefits. Let’s be clear, this case was never about racism. There were no factual evidence found, which proved this allegation. It was not about Blacks vs. Whites, since George Zimmerman was of mixed race. But yeah! This case definitely makes us rethink about the self-defense (or the stand your ground) law. The only thing, we can learn as a leader from this example is …. No matter what decision you take as a leader, there will always be people who won’t agree with your decisions, or who will use your decisions against you for their personal/political benefits. Thus, believe in your instincts and take your decisions to make the majority of your stakeholders happy. Though you should thrive to make all of your customers happy, don’t worry about it too much if you can’t improve your customer satisfaction rating from 98% to 100%.

Base your decisions on facts: After following this case for a while in the media, I have realized that some of the people are making their opinions on the basis of what they have heard/read in the news or in the social media. Some of the people seem to be disconnected from the facts, and still blame this case on racism. As a leader, you might find yourself doing the same thing sometimes. For example: You might want to keep on investing money into a failed project, if you are emotionally attached to that project in some way. Thus, while taking those kind of tough decisions, you should always base your decisions on the facts, instead of your emotions. Take Marisa Mayer for an example. When she took the most unpopular decision of 2013 by stopping the work-from-home policy at Yahoo, Inc., she was highly scrutinized by her peers and numerous internet bloggers. Though her decision was controversial, it was based on actual facts, and it did help Yahoo in improving its work efficiency and building its team morale.

Do you have any other lessons from this trial, which you would like to share here? Are there any other examples from this trial, through which we can learn something, and be a better leader?

I will be waiting for your feedback. Thanks. – Bhavin Gandhi.

Note: I give full credit to all the authors/photographers whose content I have used in my blog. If you want to find out more information about them, then please click on the links/photographs to go on their website, and find out more information.

 
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Posted by on July 20, 2013 in 21st Century, Leadership, Management

 

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How to effectively deal with your Perfectionist Boss?


PerfectionistsHave you ever worked under a Perfectionist Manager? By perfectionist, I mean to say … Type-A personality. I am sure, if you have ever worked for a perfectionist boss, then one thing is for sure…..you must have noticed that they hold everyone to the higher standards, and they never get satisfied, no matter how much hard work you put in. Though this perception of Type-A personality boss is true, there are some ways through which you can make them happy. And hence, like my last blog post, I am going to provide you with some pointers through which you can make it easier to work with your perfection obsessed boss.

Respect their decisions: Actually, Type-A personality bosses are often right when they say their ideas are better. They are usually experienced and very knowledgeable on the topic (that’s my general observation). But when people are not allowed to give feedback, to try things their way, or to make mistakes, they can’t develop their potential. Therefore, even though Type-A bosses are good trainers, they don’t allow their employees the freedom to develop to the point where they can take over for the boss. And hence, you should take their criticism well and expect to learn from them. Have an open mind, when you present your ideas to them. Expect multiple revisions to your proposals by your boss. In this way, you can benefit from your manager’s experience while doing things your way.

Uncover all the assumptions: Perfectionist managers don’t ask for feedback from others because they don’t feel they need it; they already know what’s best (according to their perception of themselves). They tend to express their opinions freely on how things should be done, and what others are doing wrong, even when their advice may not be wanted. Thus, you should always ask questions to see what information the boss has assumed that you already know, and then determine whether the boss already has a “correct” solution in mind. While finding more information, use these questions that will appeal to your boss’s self-confidence and provide you more information… “We need your help.” “You’ve had a lot of experience in this, what do you think?” Let them feel in control, but get all the information that you need.

Earn their respect: It is very difficult for a perfectionist manager to delegate responsibilities. They want employees to do the work in a way that they themselves would do that work. Thus, it is critical to earn their respect in order to get your work done right. To earn their respect for your work, you should always respect Type-A personality traits. Try to be at work on time each day (consistently). Finish your projects on time. If you can’t finish your work on time, then involve your manager in the decision making process from the time when you encounter a big issue. In this way, your manager can be informed about the complexities of the issues that you might be encountering, and maybe, lower his/her expectations. Another thing you might want to do is to make your work look neat, well supported, and accurate. Review each stage of an assigned project face to face with the boss, so that his/her confidence level in your work increases over time.

I hope, this blog helps you in dealing with your perfectionist boss. Have you ever worked for a Perfectionist Boss before? If so, how did you deal with that situation? What other ideas can you give to my readers?

I will be waiting for your interactive comments. Thanks. – Bhavin Gandhi.

 
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Posted by on July 16, 2013 in 21st Century, Leadership, Management

 

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