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Author Archives: Bhavin Gandhi

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About Bhavin Gandhi

With MBA and Masters in Computer Science, Bhavin Gandhi has over 18+ years of business experience in various aspects of Leadership and Management roles in private and public organizations. Through his blog, Bhavin tries to help people to better manage, lead and organize their businesses and lives, in the 21st century.

How to create a cheaper but effective training program for your employees?


Training EmployeesIn my experience, I have seen many organizations wasting their money on conference registration fees and traveling expenses for training their employees. Don’t get me wrong. I highly value training, and I, myself, invest lot of my employee’s time and my team’s budget in training them with new skillsets. But sometimes, conference registration fees can be very expensive, traveling out of town can be extremely costly, and customer service can suffer from several people being out of office at the same time. Skills development doesn’t have to cost you that much. To get the most out of every dollar spent on the training, you should try to capitalize on the in-house talent that you already have within your organization. Thus, in this blog post I will provide you with some tricks and tips through which you can take the maximum advantage of your in-house talent pool for training other employees.

Build a database: If your organization doesn’t already have the database of available for the in-house talent, then you might want to create one. This database will serve as the foundation for any in-house training in the future. Now, you must be thinking that you need to make few phone calls to few IT experts to create this database, right? Wrong. This database doesn’t need to be a tech savvy one. You can just create this list in Excel or Google Docs. It shouldn’t be that difficult. Just tell your employees to note down their existing trainings on a shared spreadsheet somewhere. Ask your employees to give a five line summary of the training that they might have taken in the past, or have been scheduled to take it in the future. Let them be involved in creating this database, so that they are more likely to take the advantage of this database, when they need any kind of a training for themselves.

Advertise internally: Once you have the training database built, you can then advertise this database internally within your organization. Maybe send out a mass e-mail to every person in the organization, encouraging them to look for any new training under this database. Also, train all the managers on how to use the information from this database, and encourage them to publicize the benefits of this database during their individual team meetings. Encourage your managers to look for the new training needs under this database, before they send out their employees for any third-party training. And let there be a central place on the web (Google Docs or SharePoint), where employees can share their opinions about this new program for any improvements.

Let the game begin: Once you have the database ready, you can now let the game begin. For example: Let’s say, Bob took the training on VMware in the past, and now Steve needs the same training for some reason, Steve’s manager can connect Steve with Bob to take this training internally. Obviously, this will require some logistics planning. You might need to make sure that Bob is free to provide the VMware training to Steve, when Steve needs that training. Obviously, this might be a chaotic environment at first. But you can avoid this situation by going through the most popular training taken by people, and then prioritize them, and schedule regular training classes for those popular classes. You don’t need to have a tech savvy system for this. You can just put the schedule of these trainings on a bulletin board, and whoever is interested in that training can take that training during the allocated time. In order to be most effective, don’t choose the same instructor to deliver the same class again. Provide the chance to other employees, who have learned the material in-house, and let them give the next training. In this way, you can not only create a butterfly effect in your organization, but you can also point out the advantage of these training to other employees.

Use of technology: Obviously, not all the trainings will be available all the time. There will be situations where the instructor might be busy or the person who wants to take the training might be occupied. After all, all of these are your employees, and they have day-to-day tasks as well. In order to resolve this issue, you can use the help of technology. If you are not a tech savvy company, don’t worry about it. You can use many open source software available out there to develop videos and presentations for the materials that you want to share. Don’t go overboard with the technology here. Content is what matters here. Though your employees can make the presentation lively with few graphics and videos, don’t go overboard. Let them share their content, and provide a platform to share that content. You can use SharePoint, Google Docs, or a shared network drive to share this content cheaply and effectively. And if possible, provide the link to the training material in the training database itself, so that any user can find out the course that he/she wants to take and then directly click on the link to access the training material.

I hope, my approach here will help you in building your own, cheap and effective, employee’s training program. Please share your comments here, if you agree/disagree with my point of view.

Thanks – Bhavin Gandhi

 
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Posted by on February 11, 2014 in 21st Century, Leadership, Management

 

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How to kick-start your part-time business without going broke?


PartTimeBusinessHave you ever thought of starting your own business? If so, were you successful in doing so? If not, what is holding you back? Have you ever thought about it? Though I might not be an expert on the subject, I have some experience in starting my own part-time gig, which I would like to share here with you. In this blog post, I will provide you with some advice on how to kick-start your part-time business that you have always thought about, but you didn’t know where to start.

Calculate before you jump-in: Let’s say, you are making $4000/month from your current full time job, and you are saving around $400/month or so. Now, let’s assume that you want to open up a new part-time business of photography, and you are unsure about it being successful or not. In this situation, instead of jumping into the business directly, and getting loans from other people to start your business, you can just calculate the worst case scenario. Assuming that your equipment, advertisements and operational costs being $4000, you can save this much money in 10 months. Let’s say, if you can make this much amount of money in 10 months through your photography contracts, it might not be a bad business after all. Other thing that you want to calculate before entering into the business is….how much will be your operating costs vs. how much money you are expecting to make. Though it might not give you a perfect answer, it will give you a definitive starting point of your finances.

Test your business model: Once you are convinced that you really want to start your part-time business, and once you have done all of the calculations, now it’s the time to test your business model. In order to test your business idea, you might want to meet with your prospective customers to test the assumptions of your business. For example: If you want to open up a new photography business, it would be a good idea to take 1-2 contracts for free. This will not only build up your portfolio, and provide you with some good references, but it will also test your business model. If customer feedback suggests any changes to your current strategy, then go back and modify the appropriate building blocks of your business. And repeat this process with other prospective customers, until you have some amount of confidence in implementing the same business model for money.

Jump in: Once you have tested your business model, now it’s the time to jump in and make some real money. In order to do this, you should capitalize your older customer base to expand your business. Word of mouth definitely helps you to get some business (at least in my experience). Obviously, having some external help from some advertising contractors wouldn’t hurt either. Once your business is up and running, you should continuously assess your business’ profit potential every month. You might have couple of months with some losses, but make sure that you can afford these losses through your current full-time job’s savings. If you are continuously losing money in your business, which can’t be recuperated through your primary job, then it might be the time to get out. On the contrary, if you are making enough profit from your business for more than 6 months, and if you can sustain yourself from that profit, then maybe it’s the time to convert your part time gig into a full blown business.

I hope, these tricks will help you kick-start your own part-time business within few months. Do you guys have any other ideas regarding this subject? If so, please share your ideas through comments below. My readers would be delighted to hear your take on this.

Thanks – Bhavin Gandhi

 
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Posted by on January 30, 2014 in 21st Century, Leadership, Management

 

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Why can’t the software industry survive without project managers’ help?


SoftwareWhat do project managers do? What are they good for, anyways? I am sure, if you have worked in the software industry, then you must have asked this question multiple times to yourselves. I don’t blame you either, since most of the time project managers are not that technical, and sometimes they don’t understand very specific details of an engineering problem. But that doesn’t mean that they are not important at all. Project managers often bring lot of skill-sets, which an engineer or engineering manager might not have. Thus, in this blog post I am going to educate all of you engineers on the specifics of what exactly project managers do, and why they are an irreplaceable part of the software development life cycle.

Provides the focus: Software development is a creative work, and hence, sometimes engineers can’t constrain themselves to focus on the priorities (or project scope). For example: If you don’t know how big is the space in your kitchen, how can you buy a refrigerator that can fix in your house? Even if you find an ideal refrigerator, which satisfies all of your needs, but if it is slightly bigger than the space in the kitchen, then it won’t work out for your house. Project managers resolve these kind of issues by project planning, project monitoring, and helping the team to deliver what the customer wants. For an engineer, it’s easy to get sidetracked during a project, since they might come up with better solutions or additional problems to solve, which usually cost more, take longer, and can potentially kill the project with overruns. Re-arranging your pantry while preparing food for a dinner party could result in hungry guests. A project manager will avoid these kind of disastrous situations by looking at the big picture, and prioritizing all the tasks.

Provides planning: Some software projects grow up too quickly, and become too complex within a short period of time. Due to this changing scope, without a clear-cut plan, engineers can’t concentrate on one thing at a time, and they can get pulled in every direction. When you look at the big picture, you will realize that the needs of a marketing department is different from the needs of the sales team, while these needs might not even connect to the reality in any form or shape. Sales team can sell a dream software, which might be unbuildable, or it might require constant changes to the existing product to deliver that dream software. Project managers make these tasks easier by scheduling, planning, budgeting and controlling all the tasks associated with the product. They also uncover most of the needs and issues up front, and if changes do occur during the software development life cycle, they change the project plan to  make it easier to adjust the course of the project.

Though it is desirable to hire a technical savvy project manager, it is not practical to do so every time. Finding a project manager with management and software development skills is hard to get. And hence, sometimes your project manager might not understand the specifics of your software development issue, but that doesn’t mean that they are good for nothing. Project managers are, and always will, be the critical part of the software development life cycle.

So, next time when you think that your project managers don’t understand your engineering issues, then try to educate them, instead of blaming them to be dumb and stupid.

Thanks – Bhavin Gandhi

 
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Posted by on January 22, 2014 in 21st Century, Leadership, Management

 

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Where to find new content for my blog?


Blogging IdeasEven though you are super excited about the subjects that you are blogging on, you will find yourself out of ideas after certain point. I guess, that’s what happened to some of my colleagues, who started blogging with me as a part of one of our MBA class, and quit blogging after few months. Though I have continued blogging from past 3 years, the path was not that easy. On various occasions, I found myself without any major ideas to blog about, and thought of stopping to blog altogether. The issue I was having was ….. I was unable to come up with new content every time. My life is not that boring, but I work a full time job and normally interact with the same people for the same kind of work. Thus, it became challenging to find out different content for my blog. And hence, through this blog I am going to provide you with  my experience on how I overcame that situation, and how I was able to find out different content for my blog.

Keep learning: The most simplest way to keep learning is through reading. By reading different experiences and mistakes of other people, you can avoid doing the same mistakes that they have done in the past. Let’s assume, if you read an article and don’t find anything interesting to blog about, then don’t be discouraged. Now, this is the extra knowledge that you have, which you can use it anywhere. Opportunities are endless. But yeah! If you are seriously looking to expand your blog, then you might want to read the blog related materials. For example: If I were to have a photography blog, I would subscribe to different photography magazines, blogs, books, etc., and I might read photography related materials online as well. Let’s say, you are not that of a big reader, then its ok too. In this world of multimedia, you can find interesting stuff related to your blog on YouTube, Vimeo, TED Talks, etc. Yeah! You might need to develop a habit to watch these videos regularly to come up with new content, but you don’t have anything to loose here. The only thing to gain is the knowledge. 

Observe yourself: Though this is a very simplistic approach, it’s very difficult to understand. Let me explain. Few years back, I also thought that my life was boring. I was meeting the same people, and doing the same work. I had a 8-5 job, and I was happy. But it didn’t give me much content to write about. Thus, I had to depend highly on my readings, which took me a long time, since English is not my first language. But few years back, I started looking myself from an outsider’s perspective. I go home every day, and analyze my recent achievements, and how did I achieve them. Boom! With this idea in mind, I always found myself new content. From interacting with people to leading my team, I was full of content without realizing it. This approach didn’t just gave me new ideas on how I can increase my number of blogs, but it also gave me a different perspective on my work, and how I can improve what I was doing. Sometimes, it takes us self-analysis before we can look at the same problem with a different angle. 

Provide advice: As my blog became popular, and I got some reader base, lot of people started instant messaging me for advice. If you already have a blog, then you know what I mean. People asked me all sort of things from how I would resolve their situation to how they disagree with my opinion on a given blog post. Though I liked having that discussion with them, I was not utilizing those discussions to the fullest. And I quickly realized that…..if I turn these communications in to a blog post, then I will not only answer my reader’s questions, but it will be out there for everyone to read instead of just few people whom I was communicating personally. And within few weeks, it became a big success. I got few guest posts on my blog, and I was able to share some of the ideas, which I gathered from my discussions with these people. By providing advice to people through your blogs, you will not only answer their questions, but you will also get a reader base, which is interested in your specific subject.

So, next time when you think about giving up blogging, please go through these ideas. I hope, you learn from this blog, and don’t stop sharing your knowledge. By the way, do you have any other ideas through which you have found new content for your blogs? If so, please share it with me here.

Thanks – Bhavin Gandhi

 
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Posted by on December 24, 2013 in 21st Century, Leadership, Management

 

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Can you lie yourself out of a problem like the President Barak Obama?


These days it’s not a secret that the President Obama misled the American people on his signature legislation – Affordable Care Act (Obamacare). Either the President doesn’t understand the English meaning of “Period”, or he was intentionally misleading American people to get his way. For people who don’t know the background of this lie, this is what the President claimed on multiple occasion (it was not just a one-time slip of tongue) – “If you like your plan, you can keep it. Period”. Don’t jump your guns though. Executives who might be thinking that they have found a holy grail to solve all of their issues by lying, please consider it twice before taking your chances. Odds are…..lying won’t work well for you as it has worked for the President Obama. Following are few reasons behind it.

Accountability: Unlike the Government, public companies have to be accountable for each and every action they take. If Surface Tablet doesn’t perform well, Microsoft stock price will plummet in no time. But hardly anyone holds the government accountable for the healthcare site which is developed for millions of dollars, and still it doesn’t work. Since the government doesn’t have the profit motive, some of the government programs can’t be run efficiently by definition. On top of this, government doesn’t hold anyone accountable for their mistakes. If this kind of a fiasco would have happened in the private company, someone would have been fired. Period. As we have seen in this administration, people who lie are not just given a pass, but on few occasions they also get promoted. Unfortunately, this kind of behavior won’t work for you, if you own/run a private company.

Blame game: During the hearing of the Healthcare website, it was clear that every contractor was blaming the government for this lousy rollout. And the government was blaming the consumer demand. Really? Have you ever heard a big website like eBay or Amazon blaming their consumers for the malfunction of their website on the Black Friday? That would be a complete disaster, and no one will buy this lie. Unfortunately, since the government has so many departments, and it is so huge, people can play the blame game for a long time, and kick the can down the road. Also, the government of the United States is becoming bigger and complicated as the government expansion takes on. And due to this reason, people can easily be confused. In the real world though, a CEO of a company can’t play the blame game for a long time. Stockholders will be asking tough questions, since they are financially invested in your company.

Lying doesn’t matter: In today’s political world, people believe that almost all the political leader lie. And due to this reason and this reason only, we expect very little from our political appointees as compared to other people. Also, if the President of the United States lies to you, you can’t just fire him, he has 4 more years under his belt. On the contrary, if you find out that the CEO of Yahoo lied to you about his credentials, you can create an external environment of pressure through your stock holdings to fire him. If a company lied about its products and created a false marketing campaign, you can technically take that company to the court for false advertising, while you can’t take Obama to the court for lying. He can just get out of his past claims by just apologizing to its consumer.

So, next time when you are thinking of lying to get your way, think twice. Do you think this path of lying is sustainable for the government? Or are we living in a world where government employees are held up to a lower standards as compared to other folks?

Thanks – Bhavin Gandhi

 
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Posted by on November 8, 2013 in 21st Century, Leadership, Management

 

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Why shouldn’t you fire stability seeking employees from your company?


Introvert BossRecently, one of my friend asked me for a suggestion on how to fire her one of the experienced employee (let’s call him Bob). Since the question was really interesting, I wanted to get more information about this issue. After some discussion with her, I figured out that her issue was completely different than how to fire someone. Actually, she was unable to use Bob’s strength to strengthen her team, and hence, she was considering Bob’s output negligent. Bob was with the company for several years, and she felt that his growth was getting stagnant because he is always looking for stability, and wouldn’t grab the next opportunity of growth. Thus, in this blog post I am going to provide you with some insight on how to use employees like Bob to strengthen your team, instead of firing them.

Improve loyalty of your team: In today’s world, where the world is changing every day, we should still value loyalty as an employer. Every company needs a loyal workforce, who are committed to their mission, their customers, and their work. And this is what you will get with your stability seeking employees. They are always loyal with the company, which they work for, since they connect their job stability with the company’s continuous performance. If used correctly, these employees can become the story tellers of your company and its culture to your new employees. Thus, as a manager you can use these employees to mentor your newer workforce to be loyal, and hence, reducing your turnover rate. And why not? Using these employees, you can build the strength of your group by deepening their knowledge of the company, its goals, history, and performance. This approach can create a butterfly effect, and maybe, you can create an entire workforce of loyal employees.

Develop stronger strategic vision: Security seeking employees want the organization to succeed in whatever it does. By doing this, they are increasing their job security. As a manager, you should be seeing this approach as their strengths, and involve these employees in strategic decision making. Because these employees value the organization, they are likely to provide you with some inputs, which has the organization’s interests at its heart. Since these employees are seeking stability with the company, they are most likely to be far-sighted, and they will try to see beyond the short-sighted turf battles. Use this to your advantage, and consistently ask them “What is the best thing to do for the company in the long run?”.

Improve your team’s efficiency: Stability seeking employees are probably not likely to reinvent many wheels. If they have worked for the company for some amount of time, then they might know how the process works, and how to follow it. This approach can make them highly effective workers, since they spend less time in questioning the current system, and spend more time in performing the task. Obviously, not all the time you want a “Yes man” in your team; but for some of the repetitive tasks, you might want to use these employees to quickly finish these tasks. Just make sure that you don’t keep on giving the same tasks to the same employee, because no one knows how to do it. In this way, you will be not only increasing the dependency on one employee, but you will stop that employee from growing. If used correctly, stability seeking employees can reduce any distractions, and improve your team’s efficiency.

Do you have any other ideas through which you can use the strengths of your stability seeking employees?

Thanks – Bhavin Gandhi

 
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Posted by on October 30, 2013 in 21st Century, Leadership, Management

 

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How should you provide personalized feedback to your employees?


Customized feedback

Everyone needs feedback in order to do their job effectively. What kind of feedback, and how often, that varies from person to person. Some managers think, if they keep on piling more feedback on their employees, then they would be successful at some point in time. But that is the wrong assumption. By following that approach, you might be unknowingly suffocating your folks, or giving them the impression that you are micro managing them.

As a manager, we need to tune in to the unique frequencies of each of the employee. Be observant, listen and remain alert for opportunities to give feedback, when they want/need it. One size doesn’t fit all. Base the frequency of your feedback on their tasks and responsibilities, their efficiency, their curiosity, and their working style.

Obviously, nothing will work out well in the first try. So, make sure to refine your approach regularly. Ask them for their feedback on your new process, and how it is working out for them. Make sure to ask very specific questions such as ….. Do you like to meet every week for our one-on-one session? Do we need to make this meeting shorter or longer? What kind of things would you like to discuss during this session? etc.

You should also make a note that every employee is different on how he/she consumes information. Thus, it would be a good idea to ask them about their preferred way of communication. Obviously, if your work is not getting done, then you can go to them directly to find your answers, after all you are their Boss. But if the work is getting done according your expectations, then you might want to give them some leeway on how you can provide them feedback. Some of the preferred methods would be …. e-mail, face-to-face conversation, a memo, or a telephone call.

No matter what kind of feedback mechanism you use, always make sure to note down your positive/negative feedback in a separate diary (or in OneNote/EverNote for you tech geeks out there). This approach will ensure that you can judge everyone fairly during your year-end review, and you don’t need to depend on only 2-3 month’s performance of your employees.

Do you have any other ideas through which you can provide personalized feedback to your employees?

Thanks – Bhavin Gandhi

 
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Posted by on September 19, 2013 in 21st Century, Leadership, Management

 

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5 practical ways to show your employees that you care


Recently, one of my friend arranged her 360-degree feedback. And to her surprise, some of the negative feedback that she got from her employees was that she doesn’t seem to care for her employees that much. Thus, she turned to me for some advice. And hence, through this blog post I am going to share some practical advice on how to show your employees that you care.

  1. Write a thank-you note to your hard working employee by saying how much you appreciate the time that they have put in the project. Trust me, in the world of electronic communication, sometimes a personalized sticky note on their desk can make a difference.
  2. Put together a slideshow of your staff’s accomplishments or your client’s feedback, and then keep it on display in a shared conf. room or during your team meeting. If you don’t have those high tech displays, then you can just print these slides on one page in a collage format, and distribute it over your regular team meetings.
  3. Depending on your schedule, make sure to check in on your employees everyday. If your schedule gets overbooked often, please reserve half an hour in your calendar beforehand, so that no one can double book that time. And you get at least 5 min to talk to each of your employees. Try to be personal with your employees during this time by asking about their day, their weekend, or any other issues. Once they know that you care, they will definitely respond the favor.
  4. Track the dollar value of your employee’s service and present them with a “mock” check at your annual recognition event. It might be a good idea to host the annual recognition event somewhere outside, where you can invite your employee’s friends/family, and recognize their achievements in front of them. This approach will not only display your employees that you care, but it can also help you to attract best talents. After all, great minds know other great minds.
  5. Recognize your hard working employees (who put in lot of overtime) with unexpected perks such as treats in the break room, extra paid time off, or a visit and a handshake from your VP or CEO. Though these kind of small appreciation techniques sound silly, they make a big difference. Just try to look at the expression on your employee’s face, when they meet the VP or CEO of your company. 

Do you have any other ideas through which you can show your employees that you care? Please do share your ideas through your comments. I would love to hear them.

Thanks – Bhavin Gandhi

 
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Posted by on August 13, 2013 in 21st Century, Leadership, Management

 

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Is Barack Hussein Obama the most disconnected President ever? Learn from his mistakes, be a better leader


In Obama’s government, though employees are responsible for performing their duties, no one is accountable for their actions. From IRS to Benghazi, so called phony scandals, no one is brought to justice. It feels like, the first world country has now fallen in to some kind of an inefficient or secretive government. Where are the basics of Obama’s ideology? Where is the transparent government, which he once promised? Though I understand that Government has its own secrets, which keeps its citizens safe; I don’t agree with the Obama’s current narrative of – all talks but no action. I am not a politician, so I am not going to comment on this issue from either a republican or a democrat perspective, but I would rather provide my perspective on the leadership failures of this administration.

Inconsistent operations: This administration definitely misses the mark on consistency. It seems like, they don’t have any predefined rules/regulations to carry out their day-to-day activities. They pick and choose on what to respond, and what not to. It is commendable that Obama’s administration is looking into re-opening one single case of Trayvon Martin after its judgment, but at the same time this administration remains silent, even after a year, when someone asks for justice regarding Benghazi victims. And this kind of irregular behavior is consistent across this administration. Take Obama Care (Affordable Care Act) for an example, the implementation of this law is also faulty. Though people and businesses are considered as an entity in strictly IRS terms, those two entities will be treated differently, when it will come to file the taxes for FY2014. While employers won’t be mandated to pay penalty in the next fiscal year, employees (normal people) are still mandated to abide by this law.

All talks but no action: I haven’t been in the US for long. So, I am not sure how other administration dealt with these kind of a situation. But I can assure you, the way Obama administration is handling the foreign policy, it is going to lead us to a disaster. Take Benghazi incident for an example. When this incident happened, Obama’s government promised to its people (stakeholders) that it will bring all the culprits to justice. Forget about the justice, they were unable to even find out the exact reason behind this attack. Was it an anti-Muslim video or a targeted attack? Obviously, going after terrorist takes a lot of time due to the complexity of the job, but it doesn’t mean that you can’t established certain milestones, and publicize them, when they are achieved. Take Iran for another example. The administration is telling Iran that it needs to stop its Nuclear initiative, otherwise it will have various consequences. But when the time comes to deliver on the promise, this administration doesn’t hold Iran accountable for its action. This is not called leading from behind, this is called a leadership failure. Period.

The blame game: Let’s assume that you own a business, and one of its department is involved in a fraud. Let’s also assume that you don’t know anything about this issue, and suddenly everything breaks in the news with some documented proof. What will you do in that situation? Will you take any action? Obviously. If your company is publicly owned by your shareholders, you have to take some action on that. As a CEO, you might call a meeting with your key personnel to find out more information on this issue, and maybe, work on getting this issue resolved. Right? While you look at the same issue in the Obama’s administration, they look so disconnected that it’s hard to believe. Take IRS targeting issue for an example. Even after this issue out in public for a week or so, Obama didn’t have any clue on what happened. This behavior not only shows that he is an incompetent leader, but it also portrays the inefficiency in the government, where no one knows who is accountable for what. If you are an effective leader, instead of blaming the issue on your own department (or employees), you should take the complete ownership of the problem, and present a public plan to resolve the issue, so that you can gain back the trust of your shareholders.

There are various other areas, where Obama has failed to be a leader, but in this blog I am only sharing some of the major issues from my perspective. If you want to be a better leader, you need to take responsibilities of all the actions in your team (or organization), you can’t pick and choose on what you would take responsibility of, and what you won’t.

Do you see any other leadership failures in the current administration? Are there any lessons, which you want to share with my readers here?

Thanks – Bhavin Gandhi

 
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Posted by on August 5, 2013 in 21st Century, Leadership, Management

 

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Make your Mom-and-Pop business globally accessible in this mobile era


SmallBusinessToday’s buyers are finding new ways to shop and make purchases. With help of the Internet and various mobile devices, today’s consumers can shop wherever they want.They are surfing with small screens, using mobile apps, and taking charge of the e-commerce experience more than ever before. Thus, in this blog post I am going to provide you with few simple tips on how to make your business more accessible in this mobile era.

List your business online: In order to make your business searchable in this Google era, you need to list your business where mobile shoppers hang out. Even if you have a small website for your business, make sure you’re on the local directory of Google Places, Bing Business, and Yahoo Local Business. You should also make sure that your business is listed on the review site such as Yelp. List your products on venues like eBay Local Shopping. People love to look up reviews on their mobile devices, so make sure you’re there.

Make your site mobile accessible: In order to attract today’s mobile generation, you need to make sure that your website or online store is compatible with the mobile devices. If you are not one of those big companies, who can afford to have their own IT staff to make/update their mobile site, then you can get your own mobile site by signing up with a third party hosting services, such as Mobify. While selecting this third party service providers, make sure to check for its performance and ease of use. It should be easy for your shoppers to tap the the “Buy Now” button, and buy your product quickly.

Make your business social: If you are one of those Mom-and-Pop store, who can’t afford to have multiple employees working on your social media strategy, then its ok. You can still create a Facebook fan page for your business, and have a Twitter and a LinkedIn page for your business. Being a small business, you might not have dedicated time to publicize these social media profiles everywhere. Thus, you should take the advantage of your existing clientele by providing them incentives to like your Facebook page or follow your profile on Twitter. This approach will definitely make your business more searchable in the social media search on these new mobile devices.

Do you have any other ideas through which you can make your local business more searchable in this mobile era? I would love to hear your ideas (if any).

Thanks – Bhavin Gandhi

 
 

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