Management | Bhavin Gandhi's Blog

3 simple rules for selling more to your existing customers

Yesterday, one of my ex-client called me up, and asked my advice on – How to get more business? If I didn’t have a good idea about their business then I would have advised them on few market expansion strategies. But I knew that he already has few major players of the industry as his clients, and he can get more business from them. And that’s where I got an idea for my new blog post.

If you own a business with already established accounts, then increasing sales from the existing customers would be the best bet. Although this type of account management strategy sounds simple to plan, it is tough to execute. Here are three simple rules that might work well for all type of businesses.

Rule 1: Be honest about deliverable of your product or services. Your job as a relationship manager is to ensure that you give the customer accurate status. Obviously, you don’t want to announce problems using mass emails. However, if a major delivery is at jeopardy, the best way to handle it is to be upfront with the customer and present a problem resolution plan. Repeated honesty in disclosing problems and sincerity in trying to resolve them will help you to earn customer’s loyalty. These loyal customers will pave the way for the next deal.

Rule 2: Don’t harass your customer. Relationship managers should focus on delivery rather than upfront sales. If delivery is done right, your customers will become the salespeople for you. It is best to slowly build the relationship and then talk sales, not vice-versa.

Rule 3: Relate with your customers on a personal level. I do independent management consulting, so I don’t have any account manager to handle my accounts. I, myself, have to work as a relationship manager for my customers. I try to invite my local customers to the bar and lunch quite regularly. If you got to know individuals personally outside their professional role, you are going to get more business from the same customers.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi

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Posted by Bhavin Gandhi on October 30, 2010 in 21st Century, Management

Tags: 21st century, Account management, brand management, Management, Marketing, Sales

Got my first part-time consulting contract, now what?

24 Oct

I can’t believe, it had been a whole week since I wrote my last blog. This week was really busy with lot of sleepless nights and lot of ice tea. Working full-time and consulting part-time is not an easy task. I would not recommend you to consult a business part-time, if you can’t keep up with all of your appointments in your outlook calendar.

Anyways, I am not here to tell you how to manage your time well (at least not in this blog). Before I start, I would like to thank my readers to read my blog and sending their replies through e-mails and comments. In their responses, lot of people asked me to write about the next step after getting the first client. Through this blog, I would like to answer that question.

I do management consulting on part-time basis, so most of my views would be helpful to part-time consultant instead of those full-timers. Following are few tips, which might help you when you get your first client/contract.

Communication, communication, communication: This is the key element of every consulting business. Being a part-time consultant, it will be really hard to communicate with your clients. Whatever may be the case, you need to communicate with them on regular basis. If you are consulting local businesses then invite their executives on lunch. You will be amazed to know – how much you can talk over the lunch. Voice conference will work too. I would also suggest you to gather and read as many documents as you can. Defining the business problem CORRECTLY is really important. And yeah! Try to keep your clients informed in EVERY STEP of the process in implementing the solution.

Leverage technology: If you are a part-time consultant like me, then you want to be transparent about your progress with your clients. If you are a management consultant, then it becomes even more difficult to provide some tangible output every day. Thus, I would advise you to use solutions like – Google site, Google docs, Windows live documents, etc. This will provide proper visibility of your work. Using skype for video conference is another cheap way to communicate with your clients. I have lot of clients from my home country (India), and skype had really helped me to better communicate with them. YouTube can be helpful too. I create separate private channels on YouTube for my clients, if there is any training required.

Keep record of your work: This would seem obvious for any consultant, but you will be surprised to know that only 20% of the independent consultant keep DETAILED LOGS of their work. Keeping an engineering log will help you in many ways from tracking your time to reusing your material. I, myself, don’t have the fix pricing model for my clients. Sometimes I charge them on a contract basis, sometimes on commission bases, and sometimes on hourly basis. Whatever may be the case, keeping track of your time worked on a particular project will help you to provide competitive pricing to your next client. Keeping all of your historical documents will help you to not only reproduce your material but also you can learn from your own mistakes. After all, we all learn from our mistakes, the key is to RECORD your past and learn from it.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi

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Posted by Bhavin Gandhi on October 24, 2010 in 21st Century, Leadership, Management

Tags: Consulting, Leadership, Management, part-time, skype

Where to start for selling your consulting services?

17 Oct

Having a full-time job, its really hard to get time from my schedule and consult businesses. Still I somehow manage my time, and consult lot of small local and remote businesses (some for knowledge and some for money). I mostly consult these businesses on weekends or in the evenings. The road is not easy, but I love the work that I do. Fortunately, I got my first consulting assignment for a medium-sized company (3000+ employees). I am really excited for this learning opportunity. After this experience, I will have a good idea about day-to-day challenges of a medium-sized company.

When I was reading few materials over the weekend to prepare myself for this opportunity, I got to think about the past – how did I get this opportunity? And I thought of sharing my experience with you. It might help you to sell your professional services to medium or big sized companies. The most basic advise that I can give you before you approach any medium or big sized company with your services is – improve your brand awareness, provide quality services, and try to get good references.

Improve your brand awareness: This can be accomplished by a number of means, but will certainly take time and vary in difficulty depending upon a number of factors including your size, history, geographic footprint, and financial resources. Just try to align your brand with the types of services you want to deliver in the market. Try to establish a history of delivering excellent values through clients across multiple industries. Complement this with marketing and public relations tools ranging from participating in industry events, trade shows, and blogging.

Provide quality services: Developing a reputation in the market for delivering services in a timely, quality, and cost-effective manner will definitely help your business. 40% of my consulting contracts are through the same clients. Quality of my service served as the foundation for building a strong reference base and opportunity pipeline. Don’t just give importance to your initial contracts, treat all of your contracts as they were your first. This approach will definitely help you in maintaining good customer relationships.

Get good references: If you are a new service provider, a strong reference base is an absolute requirement. Most of my clients are extremely selective, when it comes to choosing a service provider. At first, lot of my clients simply refused to take a chance on someone new like me. But when they spoke to my previous clients to whom I have successfully delivered the same service, they agreed to try me. To build these initial references, I would recommend working for non-profits, small businesses and start-ups. Before consulting businesses for money, I have worked for many businesses for free. This is the best way to build up your reference base and get some good experience.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi

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Posted by Bhavin Gandhi on October 17, 2010 in Management

Tags: brand awareness, brand management, Management, personal brand, Professional services

Manager’s triplets for today (Part 2)

08 Oct

We live in the 21st Century, businesses are becoming more and more complex with increasing government involvement, outsourcing, innovations, etc. I believe that we are on the verge of big paradigm shift in – how we do business. In this article, I will provide few suggestions for tomorrow’s manager to cope up with this change, as a follow-up of my last blog.

Be flexible: In recent years, the dynamics in business world have changed. Thus, management techniques should become more flexible, more in tune with the needs of the business, employees, and the environment. Managers should work to be more adaptive to new ideas, new technology and brand new processes. If managers become more flexible then they can create a win-win situation for their businesses or their employees. One of the good example to be flexible would be: Re-evaluate your mission, strategy and goals more frequently than before, in order to adjust to the uncertain and changing environment.

Be humble and open minded: Today’s managers should not assume that they know the answer to everything, because more often they won’t. Things are changing so rapidly that your yesterday’s knowledge might not be valuable in today’s situations. Thus, as a manager, you need to be willing to hear hard truths from your employees, your customers, your suppliers and anyone else closer to a changing marketplace than you are.

Be up-to-date with information: The world is changing faster than ever. Today’s technology might be obsolete in 2 years time. Thus, today’s managers need to be up-to-date with the information. They not only need to know what’s going on with their customers and competitors but they need to be informed about recent innovation in their field. For example: A.G. Lafley, former CEO of Procter & Gamble, who required his top executives to go out into the field and talk to the ordinary women who use P&G products.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi

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Posted by Bhavin Gandhi on October 8, 2010 in 21st Century, Leadership, Management

Tags: 21st century, Challenges, Leadership, Management

“5Cs” of Leadership in the 21st century

30 Sep

Leadership is becoming more and more critical for all the businesses as they change rapidly with the time. Researchers have proposed many leadership models over the years in an attempt to develop theories that describe, predict, evaluate, and develop better leaders. These efforts to develop leadership theories have been only marginally successful and thus new and more complex theories have continued to evolve in an attempt to fill this void. In this article, I will focus on five important concepts of leadership, which might help you to be a better leader.

Critical thinking and problem solving: Today’s organizations are highly dynamic, and variety of problems can arise on a given day. Thus, it is important for a leader to be able to identify critical problems and resolving them in timely manner. Today’s leaders should look beyond the immediate issue and identify the source of the problem, so that it doesn’t happen again.

Creativity and innovation: Creativity is not necessarily about become another Einstein or Picasso. Creativity can be as simple as new ways for old situations. For example, on the board or with management, you might get new energy by changing meeting formats, or seeking to solve old problems in new ways. This approach has worked for many big companies like Google, Apple and Twitter; and it can definitely work for your business too.

Collaboration and teamwork: In today’s complex businesses, collaboration is becoming really important. For example: TCS, an Indian I.T. consulting firm, has more than 100,000 employees and more than 40-50 verticals. With collaboration between these large pool of employee base, TCS can share its best practices within these different verticals and employ efficient processes all over the organization.

Cross-cultural understanding: With existing virtual teams and increasing outsourcing in the businesses, today’s leaders need to understand the importance various cultures. When communicating with people abroad, leaders need to know both the strategy and structure in cultural and communication patterns. As a leader we need to develop a strategy to foster cross cultural ideas and opportunities.

Communication of information: In today’s business, it is important that an organization’s leader get beyond providing information and direction. Communication is an act of gaining understanding and commitment from individuals, in order to learn from others and build an exceptional organization. Thus, as a leader we should use tools such as the intranet, emails from the Leaders, All hands meetings and blogs as a means for the Leaders to communicate with employees. This will definitely help you in creating the best organization.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi

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Posted by Bhavin Gandhi on September 30, 2010 in 21st Century, Leadership, Management

Tags: Communications, Critical Thinking, Leaders of Tomorrow, Leadership, Management, Team work

Manager’s triplets for today (Part 1)

25 Sep

If you’ve stepped one foot inside an office these days, you’ll probably be struck by the diversity of people inside. There are young and old coming together. Introverts and extroverts go about their daily business shoulder-to-shoulder. There are simply all kinds of people, motivated by different things. If you’re a manager of people, you likely already know this. One of your employees might be totally self-sufficient, easy to work with, and take criticism well. Another may not be able to get over the fact that you went with TFS 2010 when they wanted a different product, and now they’re letting you know about it. In this article, I will provide few tips for better managing your employees.

Better communicate: Businesses are changing drastically, those days are gone when Managers were just focusing on the day-to-day operations, and still performing well. In today’s businesses, Managers need to effectively communicate with cross-functional teams, customers, clients, and stakeholders to survive and thrive.

Cross-train your people: As a Manager, have you ever been in to the situation where you had enough man power to accomplish certain task but you didn’t have the required skillsets? I am not sure about you, but I have been in that situation before. At that time, it becomes really hard to justify hiring of one other resource. Thus, it is very essential in today’s businesses to cross-train your team. Cross-training will provide you with the team of people with multiple skills, who aren’t qualified for just one narrow task, and who can be redeployed as the situation demands it.

Be a colleague and not a Boss: In tough economic climate like this, manager’s involvement in their employees goals and career is becoming more and more critical to empower your employees to deliver their best. As a manager, you can no longer afford to be seen hiding in your office and ordering your employees. It is really important that you get along with your employees to give them confidence and build trust. If you are successful in recognizing yourself as their colleague instead of their Boss, then you would be surprise to know the positive result in your team.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi.

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Posted by Bhavin Gandhi on September 25, 2010 in 21st Century, Leadership, Management

Tags: 21st century, Communication, Cross-training, Leadership, Management, Team work

Improve your business by being kind

12 Sep

In the past, I have talked about – how businesses/organizations are changing in the 21st Century. And it is clear that the 21st Century is not for the unprepared, rigid, or weak organizations. To be a successful organization/business in today’s fastest changing environment — characterized by technology, intense competition, global market forces, and escalating expectations — organizations need many things: customer centric approach, courage to change, continuously improving processes, and best leaders.

But I guess, I forgot to mention the personal aspect of the business – people. In today’s businesses it is becoming more and more critical to be kind with your employees. One might ask, does this even matter? Its business. What does kindness have to do with the business? Often people see business as a choice between being kind and being successful. When one couples a caring attitude toward others with a strong and savvy business approach, kindness becomes a business asset. I am sure that some of you must have experienced some kind of performance improvement in your employees when you were kind to them for some reason. Am I right? There must have been some incident, when you said “Good job” to your employee and saw some kind of performance improvement, right? Actually, the fact of today’s world is – we can no longer conduct business as usual and expect it to be successful. To be more successful in your business, we need to be more personable. We need to care about our employees to get better results. Kindness works both ways.

Lack of kindness can cost tremendously to any business. Often thought of as poor customer service, low kindness capital causes customers and clients to flee rapidly, and usually permanently. Particularly now, in the electronic age when there are so many choices, clients will simply move on if they suspect they are being treated poorly. They have many options. They will buy elsewhere, even at an elevated price, if they do not feel cared for. Companies that fail to develop kindness capital are not as successful as their kind counterparts. Highly skilled employees are also highly sought after, and they will move on too — to companies that practice corporate kindness.

So, one might ask: “I understand the importance of kindness. Now, what should I do to develop that?” Answer is very simple. Following are few ideas that you can try on:
1. Build your reputation as someone, who cares about their employees, customers, stake holders etc.
2. Give and garner reciprocal kindnesses and favors from others.
3. Learn to be someone that others like. Develop a helpful approach.
4. Be appreciative of others. Try to find good in everyone.
5. Connect with others and build a strong network.
6. Treat everyone like your own. Treat people in the way – you want to be treated.

I hope my article was helpful, and I am eager to hear your feedback. Thanks. – Bhavin Gandhi.

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Posted by Bhavin Gandhi on September 12, 2010 in 21st Century, Leadership, Management

Tags: 21st century, kindness, Leaders of Tomorrow, Leadership, Management

I.T. doesn’t matter – Bhavin Gandhi’s Review

30 Aug

“IT Doesn’t Matter” is the article published in the May 2003 edition of the Harvard Business Review (Carr, 2003). It examines the evolution of information technology in the business world and demonstrates how IT is built into the infrastructure of today’s world. But as its availability increases and its cost decreases, IT will become a commodity input. And like any other commodity in the history, IT will not allow a business to create a competitive advantage. Hence, the author proposes not to invest heavily on IT projects.

The author makes several good points in his article such as – businesses have over-invested in underutilized technologies without analyzing its strategic advantage. For example, few years back I wanted to buy a new laptop. So, I bought a new MacBook Pro with Photoshop CS4. As a MBA student, I hardly use high processing applications. There was no need, whatsoever, for me to buy a Laptop with 2.6GHz of processor and 4GB of RAM. But I might have felt the need to be on the bleeding edge of the technology, and may be most of the IT enthusiast managers feel the same way.

While the author has many convincing arguments regarding his stand, I still believe that – IT matters more than ever in today’s world. The author seems to confuse IT with computing. Cars, Trains and Air Lines could be considered commodities. Transportation isn’t. I agree that major elements of computing have been turning into commodities, like CPU, RAM, Disks, etc. But IT is more than that (Freund, 2007).

Dr. Harold contradicts the author’s stand in his paper about technology and e-government. He suggests that without IT, effective and competitive organization is impossible and nothing gets efficiently done (Wesso, July 2004). He goes further by saying that – if IT is not being procured and deployed effectively and efficiently, then that matters very much. Appropriate IT use may not enable an organization or society to ‘get ahead’, but it is very vital just to ‘keep up’.

This article is based on the assumption that businesses have overestimated the strategic value of IT. I agree that businesses should manage the tangible aspects of IT as a commodity because the opportunities for ‘strategic differentiation’ with IT have become scarce. But I do not agree with the author’s stand on this topic. I believe that the author’s opinion might have been biased due to the ‘dot com’ bubble burst, as this article was written during that time.

I believe that the author has over-stated the fact that IT holds no strategic value at all. On the contrary, I believe that IT has become an irreplaceable part of the business. For example, I used to work in a company named Book of Odds, Inc. (www.bookofodds.com). Being a small sized company, this company didn’t have a big budget to spend on their marketing efforts. So, they utilized tools of social media to market themselves. This approach gave them more visibility than they would have got through other means of marketing. For this ‘social media marketing’ initiative, the company didn’t have to invest much in its IT infrastructure. But the benefits got from this initiative were way more than the investment. Thus, IT certainly provided strategic advantage for Book of Odds, Inc.

In today’s world, we are overloaded with information. And IT can help us analyze this information for our benefit. Thus, if use right – IT can differentiate your business as compared to your competitors. And IT matters more than ever, in this fastest changing world.

References:

Carr, N. G. (2003, May 01). IT Doesn’t Matter. Retrieved Aug 24, 2010, from Harvard Business Review: http://hbr.org/product/it-doesn-t-matter/an/R0305B-PDF-ENG
Freund, G. (2007, Jan 03). IT doesn’t matter, part 1. Retrieved Aug 24, 2010, from Rough Type: http://www.roughtype.com/archives/2007/01/it_doesnt_matte.php
Wesso, D. H. (July 2004). Technology, e-government & economic development. Centre for e-Innovation.

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Posted by Bhavin Gandhi on August 30, 2010 in 21st Century, Leadership, Management

Tags: Information Technology, Leadership, Leadership Failures, Management, Managing Failures

Lead your brand, in the world of social media

25 Aug

Lot of people might argue, but I feel that we are currently on the verge of a major paradigm shift. With the help of the Internet and new communication tools like – Facebook, Twitter, blogs and LinkedIn – we are changing the way, how we communicate with each other. Social media is completely changing the way we used to interact with each other. Maybe that’s the only reason why, we trust product’s reviews on – Facebook, Twitter and Yelp – more than on an advertisement seen on TV.

One might ask – What if our communication ways are changing? What does that have to do with Leadership? In fact that has to do with only – Leadership. After all, what is Leadership? Isn’t Leadership – leading changes? Isn’t leadership about envisioning the future? If you are not yet convinced, then let me ask you one question – “Do you think that your customers are not talking about your products on these social media platforms?” In fact, YouTube became the second largest search engine after Google, and approximately 25% of YouTube videos contain product reviews.

So, the question is – how can we lead this change? How can we use social media as a tool to improve our business? The answer is very simple. Just do what you would do in a normal situation. You just need to expand your horizon. I agree that social media is the fastest growing communication platform out there, but it’s just a platform. You still need to stick to your basics, and if your basics are strong enough then you can leverage this platform in favor of your business. Following are few tactics that will help you create “positive brand awareness” through social media:

1. Be Present: For monitoring any kind of customer feedback through social media, you need to be on social media. So, create your account on few biggest social media platforms like – LinkedIn, Facebook, Twitter, YouTube, etc.

2. Be vigilant: Continuously monitor social media. And find out what people are talking about your company/organization. With lot of free tools available out there like – “Google Alert”, it is not that difficult to be vigilant.

3. Be quick in your response: In platforms like Twitter and Facebook, information is growing faster than ever. Thus, you need to be quick in responding to your customer’s positive/negative feedback. I would recommend you to have dedicated resources for this.

4. Have your blog: This is the key element. Most of the times, your customers don’t find ways to tell about your products to the world. And that’s why they talk about your products on YouTube, Facebook or Twitter. If you would have given them some kind of platform to raise their voice, then they would rather blog on that website. The beauty of this idea is – you can control your feedback.

I hope this information proves to be helpful in some way. I am always eager to know your ideas too. So, feel free to comment on my blog.

Thanks – Bhavin Gandhi

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Posted by Bhavin Gandhi on August 25, 2010 in 21st Century, Leadership, Management

Tags: 21st century, brand awareness, brand management, facebook, Leadership, Management, social media, twitter, Youtube

Is Management more important than Leadership?

17 Aug

First of all, I would like to thank you for reading my blogs. Lot of people have e-mailed me regarding my blogs. Ironically, most of them asked me the same question – “Is your blog about Leadership OR Management”? And I tell people – “My blog is about Leadership AND Management”. But people don’t seem to understand that.

I guess, it became fashionable now days to separate “leaders” from “managers”. Some people may define Leaders as – “those who do the right things” and Managers as – “those who do things right”. I used to define Management and Leadership in the same way, before I realized that I might be missing the big picture. Most of the Leaders don’t define management as a part of Leadership anymore. And that’s where they are going in the wrong direction. With this mentality of differentiation between Leadership and Management, many leaders are detaching themselves from the messy process of managing. Thus, most of the times they don’t know what’s going on.

The truth is, many of the strategies in today’s world are built in isolation at the “top”. If this wouldn’t be the reason then we wouldn’t have seen major financial and automobile companies failing. Today, most of the Managers are told to meet their targets, or they will let go. This approach shapes-up Manager’s thinking. Instead of taking risks to create new opportunities, they become busy in meeting their targets. Besides, with so many of their colleagues gone in downsizing, they feel like, they have less and less time to think. This approach induces a big gap between Management and Leadership. Instead of thinking about the long-term vision (right thing), Managers become busy in looking good for the next quarter and “doing things right”.

Leaders/Managers of today don’t understand the fact that – Leadership and Management, both are interlocking competencies. One can’t exist without the other. I see leadership within the positional powers of managership. I understand that Managers are focused on serving the short term bottom-line numbers, to serve their own survival; while Leaders are suppose to live by the values in serving the larger and long term interest of stakeholders. But if Leaders start to manage within their organization, instead of impressing outsiders, then the organization can be efficient and successful. As far as my question is concerned – “Is Management more important than Leadership?”, I think that they both are really important. And if we can somehow create a tight bond between Leadership and Management then we can avoid companies from failing.

I hope my blog helped you in understanding yet another perspective of Management. If you have any other opinions then feel free to share with me on my blog.

Thanks. – Bhavin Gandhi